Fitness First approached me to make a video celebrating the community spirit thats very much part of their club.
My challenge was to find what it was that uniquely bound the community together and to represent that in an engaging way.
The club's membership is largely LBGTI and it was at time when the pressure was mounting on the government to legalise gay marriage.
To meet the challenge, I wrote a script that perfectly reflects these values, and I enlisted musicians to write a song that endorses marriage equality, for the soundtrack. To give it an even more personal edge, I chose well known and loved members, to star in the clip.
I delivered a heart warming piece that engaged the community.
"Prue had been tasked to complete a video that celebrated the diversity and community spirit of the Fitness First Kings Cross club.
Prue worked with our staff and members to create her own vision, which perfectly represented the club, incorporating intimate real life stories into a beautiful video.
We launched it to members and staff who absolutely loved it. We played it on loop at reception for days and it was lovely to witness the raw emotion on our members faces as they watched it.
The effort was outstanding".